Accelerating Affiliate Marketing

Affiliate networks play a crucial role in effective affiliate marketing programs. As affiliate marketing has evolved to become more sophisticated and complex, both advertisers and publishers turn to affiliate networks to help manage their programs. In addition to providing tools to help plan, execute, and measure affiliate campaigns, affiliate networks are also the leading way Read more about Accelerating Affiliate Marketing[…]

Attributing affiliate value: Looking beyond consumer journey position

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly Read more about Attributing affiliate value: Looking beyond consumer journey position[…]

Performance Horizon can now predict campaign results for its affiliates & partners

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for Read more about Performance Horizon can now predict campaign results for its affiliates & partners[…]